The men’s shapewear (slimming undershirts/enhancing underwear) market has pretty much exploded over the last couple of years. My first post about the topic ran back in late November 2008. At the time, I only knew of a small handful of companies offering these types of products and what started off as a simple post with a few suggestions has now turned into the most comprehensive list of men’s shapewear products on the internet.
Many of us that frequently shop online for undershirts and/or underwear are familiar with some of the more established underwear aggregation shopping sites like freshpair.com, barenecessities.com, hisroom.com, and mensunderwearstore.com, amongst others. Well, it was only a matter of time until someone got the bright idea to create a vertical shopping destination focused solely on the men’s shapewear market. Enter UndiFlex.
UndiFlex, recently launched by co-founders Jaspreet Kaur and Jaspal Singh, is a ecommerce site solely focused on men’s shapewear (tops and bottoms) and they are currently carrying products from Sculptees (a long-time and valued Tug advertiser), RipT Fusion, and GO Softwear. They’re also carrying Tommy John, which I find a bit unusual considering the line doesn’t offer any slimming, but regardless it’s a quality line worth carrying.
I’ll reach out to the folks there and see if they have any other information they’d like to share, but in the meantime, you might want to take a look at what they have to offer!