Just another Public Service Announcement for those of you who have websites.
Have you received an email from Mark Peterson <firstname.lastname@example.org>, with the content similar to this:
Hope you are well. As part of our client research, we’ve come across your website online “Undershirtguy.com” and noticed your site is not on the top ranking for most important search engine like Google Yahoo.& Bing I am wondering if you would be interested in Search engine optimization done for your website at a very low cost.
Search engine optimization will increase your brand recognition and your sales, which is why you have a web site to begin with right?
We can make your website on 1st page placement on Google, Yahoo, or Bing in three to six months guaranteed with our “National SEO” package! Three to six months is typical for all our SEO packages!
So let me know if you would be interested or like me to mail you more details or schedule a call. We would love to work with you!
I look forward to your reply.
Business Development Manager
Warning Signs that this email is purely SPAM
“and noticed your site is not on the top ranking for most important search engine”
What? Really? UndershirtGuy.com is not on the top ranking on search engines? Hmm, that’s confusing because when you search for “Undershirts” on Google, I’m pretty sure I show up on the first page of natural search results.
“for most important search engine like Google Yahoo.& Bing”
Phrasing errors, grammatical errors. “search engine” should be plural, “Yahoo.” should be “Yahoo!”, there should be a space between “Yahoo!” and “&”. This “guy” needs to take a lot more care with how he sends a marketing email.
“Search engine optimization will increase your brand recognition and your sales, which is why you have a web site to begin with right?”
Increase sales? Well, that’s weird. I don’t sell anything on UndershirtGuy.com that I know of.
“We can make your website on 1st page placement on Google, Yahoo, or Bing in three to six months guaranteed”
Here’s the simple truth, getting to the first page of natural search results on any search engine is possible, and you don’t need help from some would-be “SEO optimization” companies. And frankly, you can get to the first page of natural/organic search results way sooner than three to six months.
I’m no SEO guru, but there are plenty of great articles out on the web that outline what folks need to do. Plus, with the combination of WordPress and plugins like the WordPress SEO by Yoast, it makes it a lot easier for people to figure out what to do with articles or pages on their website to optimize for SEO. Of course, many online stores do not run on WordPress, but most of the current platforms provide SEO-friendly capability.
From my point of view, I think ranking high on any search engine boils down to some fundamentals such as:
- Writing good, legitimate, helpful content on a specific topic or category. Don’t write an article with the intent of getting it to the top of search engines, write it because it’s something that truly interests you or it’s something you’re passionate about.
- Make sure any meta-data (title, url/slug, description, excerpts) fully relate to the content of the article
- Share the content with groups interested in the information
- Appreciate any legitimate link-backs to your content/information from other sites. The more influential the search engine deems that other site that links back to your content, it will certainly help teach the search engine that your content may be important. You may have a one-hit wonder that gets a lot of views, but I have to believe that search engines will get wise to you if you’re not playing nicely in the SEO-sandbox. Meaning, don’t use tricks (or uses SEO services that use tricks) to get your content to the top of search engines. It might work for a little while, but it won’t be sustainable. Plus, it’s just not the right thing to do.
“Sincerely, Mark Peterson, Business Development Manager”
What, no phone number? No website address? Only a Gmail account? Come-on Mark, I’m smarter than that.
Don’t contact this person/company back and DO NOT use their service, whatever that may be. I think you’ll just be wasting your money.
Category: Ask Tug