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Nivea Turns to UndershirtGuy.com For Help

February 4, 2011 | By undershirtguy | 1 Reply More

Video: Nivea product chemists/researches looking at undershirtguy.com article about removing armpit stains.

If you’ve been with me since mid 2009, then you probably remember this article where a German-based research company contacted me about a deodorant innovation study they were conducting for one of their clients, a leading brand cosmetics company.

Wanna Participate in the Coolest Deodorant Innovation Study in the World?

Of course, I was happy to help get the word out and a large number of people from the UndershirtGuy.com community did an amazing job in completing the study.

Come to find out, the cosmetics company was Nivea and the results from the research study helped the company decide to move forward in designing an antiperspirant that prevented/minimized yellow armpit stains!

Furthermore, from the study, they determined that if they combined that with a product that didn’t leave that dreadful white deodorant mark on your clothing (you know the ones you get when you put them on), they’d have something amazing on their hands that consumers would love.

Do you remember this article from earlier last month:

Save Your Undershirts. Avoid Pit Stains With Nivea Invisible for Men Antiperspirant

Yep, you guessed it! Nivea Invisible Black & White is the product their researchers came up with as a result of that deodorant innovation study from July 2009.

You know what else is cool? Nivea put together a product video about the research that went into creating “Invisible” and UndershirtGuy.com was in the video!

I’m trying to track down the link to the video that’s dubbed in English, but here’s the original German version for now.

Now I gotta go buy some Nivea Invisible Black & White.

2/18/11 Update – Got the video from my pal Volker who participated in the co-creation research study