Hot off the presses!
Hanes® just issued this press release announcing the launch of new television advertising June 2 featuring Michael Jordan and Charlie Sheen to support new Hanes Lay Flat Collar Undershirts and Hanes No Ride Up Boxer briefs, the brand’s latest innovation in product comfort and fit.
Here’s what they say about some of the improvements they are making to the undershirt line:
“We are dedicated to making our products the best fitting and most comfortable — two attributes that are especially important to men. They want to look and feel good without having to worry about it,” said Sidney Falken, senior vice president, Hanes brand. “Charlie’s work in films and sitcoms that appeal to men, including his current hit CBS sitcom Two and a Half Men, along with his charisma and witty sense of humor make him a great personality to engage men and support our new products.”
Hanes Lay Flat Collar Undershirts have been reinvented from the top down with a two-ply neckband that will not stretch out of shape or waffle and with a longer hem that stays neatly tucked. The Tagless® undershirts also feature preshrunk cotton specially knit for softness. Consumer testing showed the Hanes Lay Flat Collar Undershirt rated significantly higher than the leading competitor’s shirt.
Well, this is going to be interesting. I’m a little curious about their “best fitting and most comfortable” and “look and feel good” comments, though. They seem to take those words directly off of the RibbedTee undershirt home page.
Also, in their press release, Hanes is highlighting some other features like a longer hem (keep the undershirt tucked in) and the two-ply neckband which are features that some of the newer undershirt companies (like Tommy John) are focusing on to differentiate themselves from the incumbents.
It’s either a big coincidence, or some of the PR people at Hanes are checking out some of the new guys on the block!
I guess I’ll need to buy some of these new Hanes Lay Flat Collar undershirts and see what they’re like and report back here.