I have not gotten the official word from Hanes yet, but this reader wrote in asking for a recommendation to replace is former favorite Hanes Perfect-T undershirts that he believes to be discontinued.
Love the site – so much great information here about undershirts.
I’m looking for a recommendation I’m hoping you can help me out on. I was a big fan of Hanes Perfect-T, the first run, both the white v-necks and the black crew. Then the black changed, and it’s fit was horrible and length noticeably shorter. Now, obviously, they’ve been discontinued.
I’m trying to move on to something else, but I don’t want to go out and buy dozens until I get the right fit. What I’m looking for is something that has a little bit of thickness too it. So many of these undershirts are virtually see through. And for the v-necks, something with a little bit of length to help the shirt from perpetually coming untucked would be great as well.
good to hear from you! thanks for stopping by my site and sending in your question.
you know, i’m going to have to dig into a bit and get back to you. i hadn’t heard that the perfect-t got discontinued. in fact, mrs. tug and i were at target recently and i could have sworn i saw the perfect-ts there. i’ve sent an email to my contacts over at hanes to see what’s happening with the perfect-t.
as for recommendations, well the ones i can think of off the top of my head that have a little bit of thickness to them would and a bit longer would be the kirkland undershirts/t-shirts from costco, some of the tactical 3.11 utili-t shirts, the long tails from sierratradingpost.com, gap undershirts, and also the 100% cotton undershirts from campbellsville apparel.
of course, there are other heavier t-shirts like the ones local screen printers use for printing t-shirts. if you take a look at theundershirt.com, you’ll get an idea of what i’m talking about.
i’m in the process of pulling out all my undershirts, taking measurements, and hanging them all up so i have easy access to them. if i come across any others that might fit the bill, i’ll be sure to email you back! plus, i plan to get to the store again soon and i’ll take a look around to see if anything catches my eye.
will keep you posted and publish an article about this exchange to see if any one else has any recommendations!
hope the above helps. keep me posted on what you decide to buy.
Confirming Perfect-T Was Discontinued
Well, although I didn’t hear back from my contacts at Hanes, after a little googling, it’s pretty evident that Hanes has in fact discontinued the Perfect-T. On Hanes.com, I found the Perfect-T in their clearance section, but no longer for sale. I also found another website that shows the product as discontinued, but still has some of the Perfect-T’s in-stock (white, black, grey). This is what their site says:
Please note that Hanes has discontinued this popular style! Once this inventory is gone, that’s it. So order while you can
The main/only reason a product line would get discontinued would be because of poor sales and I’m pretty surprised that the Perfect-T line came and went so quickly.
Although I can joke and say it must not have been that much of a “Perfect-T”, I can only imagine how much revenue a Hanes product line has to generate for them to consider keeping it. Considering the company generates roughly $4.3 Billion per year (12/2010), a line has to perform for it to be worth their time to continue making it.
Let’s not forget the rising cotton costs too because that could factor into this equation as well. In the last year alone, cotton prices have gone up from roughly $0.80 per pound to 213 cents ($2.13) per pound – a shocking 2.6x increase in just the last 12 months!
When costs are higher and sales are lower, a pragmatic, financially responsible company will have to make tough decisions and cut their losses on under performing lines.
Now, I’m totally speculating on the reasoning here, but it’s just food for thought. I think I’m going to have to create a Techcrunch-like “Deadpool” for undershirts now, considering how many keep getting discontinued.
Maybe Hanes should hire Charlie Sheen back and have him wear the Perfect-T in all his video rants (which I love btw – the guy is a genious).