What caught her attention was a commercial for a new Fruit of the Loom Crew T-Shirt (Undershirt).
Thanks to the wondrous invention called DVR, I was able to pull my lovely wife away from The Devil Wears Prada for a few moments while I rewound the DVR and replayed the commercial a few times.
The FOTL characters are riding horses on a beach, across a field, and through a forest with a surrender-looking flag made out of a white t-shirt. They ride up to two men in the backyard barbecuing and say “We bring news of a new tee..that fits like no other!”
They throw a package of undershirts to each guy saying “Wear them Well”. The commercial closes with the characters riding off down the street with an overlay of “The New Tee. One Great Fit For Man” printed on the screen.
What’s this? A new undershirt from the good folks over at Fruit of the Loom? And I didn’t already know about it? Damn! I jump over to their website, and sure enough, on their new products page, there it is – The New Men’s Tee announcement!
- Name: Crew T-Shirt
- Colors: White, Black, Assorted Greys
- Fabric: 100% Cotton, Heather colors are 90% Cotton/10% Elastane
- Packs: 3-pack (2727) ,5-pack (5P2727), and 6-pack white (SV8P270). 4-pack Black & Grey (4P2701). 4-Pack assorted colors (4P2701C)
- Features: Softer, Longer, Stay flat collar
- Description: Upgrade your wardrobe with the latest from Fruit of the Loom. Now with softer 100% cotton fabric, longer length and a collar that stays flat, wash after wash, the Fruit of the Loom crew t-shirt looks fresh all day long. Our tag-free collar delivers the ultimate in comfort and makes this style a must-have for any man. Now available in a variety of colors, finding a crew t-shirt for any occasion is easier than ever!
Come to find out, I did know about these new Fruit of the Loom undershirts back in June, but I just didn’t realize it until just now!
In my regular email exchanges with Barenecessities.com, my contact there told me about them. Unfortunately, I wasn’t aware it was actually a new product line. Here’s what my contact shared with me:
We offer the FOTL fashion colors classic crew neck t-shirt 4 pack which is a great value of only $16.80 (30% Off! MSRP: $24). We find customers get very excited about multi-packs because of their great value. And these are not just your basic white/black T’s, they are assorted grays that are perfect for anytime of the year.
In addition the color 4-pack, Barenecessities also carries the White 3-Pack of Crew Neck undershirts for $15.40 (30% Off! MSRP: $22).
If you buy one of these new items and get a chance to try them out, be sure to email me and let me know what you think of them!