Slightly old news, but if you haven’t been to JCPenney lately, you might want to pay them a visit and check out the new Fruit of the Loom Premium underwear collection.
I came across the JCP news on the Fruit of the Loom Facebook page earlier this month, but I also heard from a friend that Old Navy was also doing some testing with the new FOTL Premium underwear collection at some of their stores. Here to the right is a shot of the FOTL program at one of the Old Navy stores.
Looks like my buddies over at Fruit.com are going after some new retail markets, and doing it in a very smart way. Partnering with Old Navy and switching out their BVD line for the Premium FOTL line at JCP makes a lot of sense on so many levels.
First off, FOTL does underwear – and does it pretty darn good. When you have major retailers trying to offer their own private-label products, like underwear, it sometimes (not all the time) misses the mark. So, I love these partnerships because it combines the very best of both worlds — a large retail footprint with high-value products.
What I find a little unusual, is that there is very little information (practically nothing) about these new programs out on the web.
I would have figured that there would have been some press releases or something like that, but all I could find is a mobile-friendly section of the Fruit.com website that appears to be pointing to their products at OldNavy.com. The only problem is, the FOTL products aren’t listed on the OldNavy.com website yet.
Either I found something relatively new, or possibly old. I’m not really sure.
Maybe someone from Fruit can drop me a line and give the scoop?