Equmen: Next Generation Undershirts – Global Product Launch 2009

02/10/09 Update: Equmen Product Giveaway: How do you think an Equmen core precision undershirt can improve your life?

01/11/09 Update: Equmen.com taking orders for their Core Precision Undershirt!

A couple days ago I found out that, in addition to launching their new Core Precision Undershirt, Equmen is also working on a line of body shaping briefs. I dropped a line to my friends over there to inquire on whether or not they could share any details and this is what they had to say:

Hi Tug,

You don’t miss a beat do you?  I’ve attached for your reference our launch press release, which I don’t think I sent you as of yet…..

With respect to our “unbelievable underwear” that Gavin talked about in his interview with The Sunday Age…..I can indeed confirm with you that they will be introduced to customers in the first half of 2009.  I can also confirm with you that they are, in my extensive & expert opinion, the best underwear I have ever put on   however I do recognize that I may be biased here so instead of taking my word for it, I will commit to getting you some samples to review in advance of our launch next spring.

Current focus remains the successful launch of our Core Precision Undershirts in January.  We look forward to your feedback on our garments after your personal trial!  We also neglected to inquire on your size, please advise!

Thanks in advance

Can I tell you how excited I am to get those undershirts! (I’m also pretty stoked about trying out their new briefs — but that’ll be a while).

Here’s their launch press release. For your reading enjoyment…
Equmen-Next-Generation-Undershirt-Global-Product-Launch

[Snippet]
“New compression garments have been developed to help athletes to perform at their peak,” says Equmen CEO Gavin Jones. “The science behind them claims to focus muscle power, facilitates oxygen !ow, aid endurance, and speed recovery, thereby providing a competitive edge. We have found that the same technologies can benefit men on an everyday basis.”

You read it here first!

As soon as I have the undershirts, I’ll let everyone know!

Update: Found this forum post that includes comments from the writer’s friend who tried out an Equmen tank top:

So, I decided to take the product out for a test-run on an average fellow. I gave two pairs of Equmen tanks to my friend “Baron” (not his real name) to wear and report back. Here’s what he had to say:

When I pulled it out of the box I never thought it would fit. As I put it on I felt the pain felt by thousands of women daily who squeeze into hose or tights. It is a point of really confronting one’s self when one looks in the mirror and embarks on wearing such form altering garments. Once I got it on, I was a bit embarrassed and felt ludicrous until I put on the remainder of my clothes. Once dressed, I noticed that there was noticeable pressure on my lower back– not bad pressure — but the type you feel after doing squats, the tight, strong feeling that encourages you to stand up straight. I also feel it a bit in the gut which also makes me want to stand up straighter.

Thus far I am aware of the thing, it does give a sense of presence and confidence in an odd sort of way. I don’t think it helps my silhouette noticeably as I thought, but it does encourage better posture so there are aesthetic benefits.

I own 62 white t-shirts that I use as undershirts and they bother me because they are bulky and don’t tuck well. This is form fitting and does away with the tucking issue while providing the benefits of a T-Shirt. Tom Ford said he never wears underwear because it adds inches to his waist-line… well now there is a solution.

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Tags: body-shaping briefs, core precision undershirt, core precision undershirt review, Equmen, equmen global product launch, equmen review, gavin jones, next generation undershirt, unbelievable underwear

Category: Mens Shapewear, News, Uncategorized