Hot off the press! Rachel Wells, a writer for Australian online publication The Age just posted this article that highlights the recent trend and interest in mens undergarment shapewear products that began earlier this year.
Although not an article specifically about undershirts, it highlighted some upcoming plans of the new company Equmen. As you may recall, Equmen is maker of the Core Precision Undershirt, a new body-slimming compression undershirt that is coming out in January (and one that I will be getting the opportunity to review before their release).
In it, she get’s the opportunity to interview Gavin Jones, Equmen’s managing director.
We’ll Mr. Jones let’s the cat out of the bag and shares that Equmen is also developing a range of body-shaping briefs that will shape and support the male behind.
We’ve got a killer range of underpants coming. They’re all about compression, ventilation, streamlining and shaping but we won’t be touching the front bit…because that’s like saying ‘you’re not good enough’.
I’ll try to get more Intel from the company representative’s I’ve been talking with and will keep you posted.
Sites That Link to this Post
- Undershirt Review: Equmen Core Precision Undershirt | The Undershirt Guy Blog | March 14, 2009
- Ask Tug: Adidas Techfit vs. Nike Pro Undershirt. Which is better? | The Undershirt Guy Blog | January 18, 2009
- Equmen: Next Generation Undershirts - Global Product Launch 2009 | The Undershirt Guy Blog | December 16, 2008